Cannabis: Conference Of The Future

Sumit Mehta
5 min readDec 16, 2020

Having spoken at nearly 50 global conference over the past five years, we understand firsthand the void created by the lack of in-person events. Since March 2020, revenue impact on the average live event business has exceeded 75%. Trade shows report an average income loss exceeding 95%, and fewer than 60% of all live event companies expect a full recovery in 2021.Nearly 40% believe it will take until 2022 to recover, with the majority of businesses expecting to survive also expecting their revenue mix to look quite different going forward.

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